We Make the Light.

We connect ambitious brands with people in motion — across airports, rail, cities and the spaces that define modern Kenya.

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15+

Years of experience

93%

Transit market share

24/7

Audience movement

Built for Kenya

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Digital Out-of-Home ✦ Transit Media ✦ Airport Advertising ✦ KICC ✦ Experiential OOH ✦ Digital Out-of-Home ✦ Transit Media ✦ Airport Advertising ✦ Experiential OOH

The Aurora Difference

We don't just place advertising.
We place brands in motion.

Aurora is a premium out-of-home media company built around the places where Kenya moves. From international airports and railway networks to high-impact digital environments, we give brands a direct connection to audiences that are moving, waiting, travelling and deciding.

Discover Aurora →

✦

Built around the movement of people.

Who we are

Experience.
Reach.
Influence.

With more than 15 years of experience in high-level media campaigns, Aurora is a trusted partner to leading brands, agencies and institutions.

Our network reaches audiences throughout Nairobi and Kenya's major cities, transport corridors, airports and rail environments.

Through strategically positioned digital and transit assets, we transform everyday journeys into moments of brand attention.

15+

Years shaping outdoor media

93%

Transit advertising market share

Our solutions

Where attention
becomes impact.

Strategic environments. Premium audiences. High-impact visibility engineered around how people move.

Airport Media

↗

Reach affluent, time-pressed travellers at Kenya's most important aviation hubs.

KICC

↗

Connect with commuters across Kenya's high-traffic railway network.

Digital OOH

↗

Dynamic digital environments that give campaigns flexibility, scale and presence.

Urban Media

↗

High-visibility placements across the country's busiest urban environments.

Experiential

↗

Turn public environments into memorable experiences that people talk about.

Campaigns built
around movement.

From strategy to placement, we help brands turn OOH media into measurable moments.

Build your campaign →

AURORA

Our reach

The places
people can't ignore.

15+

Years of experience

93%

Transit market share

Major airports

∞

Brand possibilities

Our positioning

The audience
is already
moving.

We position brands inside Kenya's busiest travel and movement environments — where attention is naturally concentrated and audiences are already present.

Our presence across Jomo Kenyatta International Airport, Moi International Airport and KICC gives advertisers access to highly valuable audiences at scale.

Airports KICC Digital Urban

The journey

Built on
experience.

2004

Primedia begins.

Primedia establishes its presence in Nairobi, laying the foundation for a media business built around premium audiences on the move.

2020

Digital Mara

The business is focused on Digital Out-of-Home (DOOH) and transit advertising, helping brands connect with audiences on the move through impactful, engaging, and highly visible advertising.

TODAY

Aurora.

A new identity for a new chapter. Aurora brings together experience, technology, and premium environments to build a powerful media network—designed for the future.

Our vision

To be the leading Digital and Transit Advertising business in East Africa.

Our mission

Bring inspiration and innovation to every company through OOH advertising solutions.

Start something visible

Your brand
belongs here.

Tell us what you want people to see, where you want them to see it and who you want to reach.

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